During the Dragon Boat Festival holiday, there is a strong atmosphere of folk consumption, and there are numerous highlights of fashion consumption. The endless emergence of new scenes and business formats fills the consumer market with a strong sense of novelty.
Zongzi variety innovation, hot online sales
During the Dragon Boat Festival holiday this year, online consumption in China has continued to be hot, especially some fresh Zongzi, such as crawfish zongzi, abalone zongzi, braised pork zongzi, Meigan cai meat zongzi, spicy strip zongzi, eel zongzi, etc.
In addition to the variety of fillings, Zongzi is also very thought-provoking in its packaging, and Zongzi in small packaging is welcomed by many young girls.
New formats of tourism promote consumption
During this Dragon Boat Festival holiday, while promoting the development of traditional tourism markets, various regions are exploring new forms of tourism, creating new products and scenarios, and promoting high-quality development of the cultural and tourism market. In the popular tourist destination of Phoenix Ancient City, the "original ecological tourism" launched locally is deeply loved by young people.
The traditional custom of robbing ducks, which has been passed down for a hundred years, reproduces the lively scene of the Dragon Boat Festival in Shen Congwen's "Border Town", and tourists also experience the strong folk customs of the ancient city of Phoenix.
According to statistics, since the promotion of the "original ecological tourism" project, the Phoenix Ancient City Scenic Area achieved a tourism revenue of 7.919 billion yuan from January to May this year, an increase of 32.59% compared to 2022, and the tourism consumption market has developed rapidly.
Finance helps Shinise radiate new vitality
According to the "Shinise carnival" activity deployment of the Ministry of Commerce, UnionPay established a "payment+Shinise" merchant service system, and jointly carried out the "new consumption of Shinise" theme consumption promotion activities with commercial banks. The theme of this consumption promotion activity is to help Shinise achieve digital business transformation and help Shinise merchants get rid of a series of business difficulties by opening a Shinise area, distributing coupons and other digital marketing models in the cloud flash payment app. Data shows that since the launch of the Dragon Boat Festival themed activity on June 1, UnionPay has directly driven the total income of Shinise to increase by more than 12.5 percentage points month on month.
Personalized consumption has become a new trend, and small goods have won the big market
This year's Dragon Boat Festival holiday, some novel personalized products have attracted young consumers. Although these products are all small things, they have won a big market during the festival. For example, Guka, Shouzhang, Aiye, Huajiao, and other e-commerce platforms have also set up left-handed public welfare venues, including left handed scissors and mice.
The demand for personalized festival supplies rises, "China-Chic" leads the new trend
This year's "China-Chic Design" and "Dopamine Color Matching" Dragon Boat Festival commodities are particularly eye-catching. Merchants bring out the old and bring out the new, giving new vitality to traditional festival supplies with fashion creativity.
At the same time, businesses are also seeking new breakthroughs in application scenarios. Every time you take an exam, you will win, and get married. Cartoon sachets are designed and embroidered to gradually transform festive items from festivals to daily life.